Prudential RideLondon and Velon have announced a ground-breaking three-year partnership for the Prudential RideLondon-Surrey Classic, the world’s richest one-day men’s race, which becomes part of the UCI WorldTour from 2017.
The partnership between the world’s greatest festival of cycling and Velon guarantees the participation of some of the biggest teams in pro cycling and their best riders for the Prudential RideLondon-Surrey Classic.
The agreement further establishes the race – based on the iconic London 2012 Olympics road race route – as one of the top attractions for teams, fans and media.
Starting in 2017, the Velon teams are committed to supporting and racing the Prudential RideLondon-Surrey Classic for three years.
Velon will also provide the Prudential RideLondon-Surrey Classic with live and delayed on-bike video footage and Velon’s pioneering live rider telemetry technology will bring further exciting innovations for the fans to enjoy.
Velon and the race organisers aim to bring the fans inside the race as extensively as possible to showcase the very best of pro cycling. The adoption of Velon’s technology system, including on-bike footage and live rider data, will add new clarity, depths and insights to the race coverage for the fans – following both live and delayed coverage via TV, online at Velon.cc and on the Velon app.
The organisers will also extend invitations to welcome all of the 2017 WorldTour teams in addition to those from Velon to the race, which is televised live in the UK by the BBC and broadcast to 152 countries worldwide.
This new deal that builds on the successes of the 2016 race’s partnership, which saw Velon enable live rider data telemetry for the BBC’s TV broadcast coverage.
“It’s such an impressive race, its appeal is great thanks to the characteristics of the course and thanks to the passion of the fans – Sacha Modolo (photo Bettini), 2nd in the 2013 edition of the Prudential RideLondon-Surrey Classic, said - I’m sure that the race in London will be a great sports show, which will be deeply enjoyed by everyone“.
Prudential RideLondon-Surrey Classic Roll of Honour
- 2016 Tom Boonen, Etixx – Quick-Step
- 2015 Jean-Pierre Drucker, BMC Racing Team
- 2014 Adam Blythe, NFTO Procycling team
- 2013 Arnaud Demare, FDJ.fr
Velon is a collective of pro cycling teams working towards engaging more fans into the sport of cycling by developing partnerships to make the riders and races both accessible and more exciting.
Velon have created a number of platforms to bring fans to the heart of the action and, with the help of the teams, have opened a door into the their world – be it behind the scenes or in the middle of a sprint finish – so that fans have never been closer. Velon actively works with race organisers to create an open and fair system to give the sport room to grow.
About Prudential RideLondon-Surrey Classic
Prudential RideLondon is the world’s greatest festival of cycling with more than 100,000 riders participating in 2016. The 2017 event takes place over the weekend of 28-30 July. Find out more at www.prudentialriderondon.co.uk.
Prudential RideLondon was developed by the Mayor of London, Transport for London and London & Partners in partnership with Surrey County Council and is sponsored by Prudential. The event is managed by the London & Surrey Cycling Partnership.
Prudential RideLondon has won a total of 11 major awards to date:
- European Sport Tourism Event of the Year (2014)
- London Cycling Awards Event of the Year (2014)
- BT Sport Industry Awards: Participation Event of the Year (2013 and 2014)
- UK Event Awards: Large Event of the Year (2013) and Sports Event of the Year (2013 and 2014)
- 2013 Cyclosport Industry Award, given for an outstanding contribution to the cycling industry
- Most Innovative Cycling Event and Favourite British Cyclo-Sportive in the Cycling Weekly readers’ annual poll
- UK Cycling Event of the Year in the Total Women’s Cycling readers’ awards
Visit prudentialridelondon.co.uk for more information